Establishing The Brand

It was the summer holiday of 2001 in Xi'an, a beautiful ancient city with profound cultural history where 3 high school classmates worked together to build their first speakers. Their love for music and their enthusiasm for the audio equipment hobby laid the foundation for a lifetime of friendship.

At the beginning of 2006, these 3 classmates graduated from their universities and decided to start working together to build new audio devices. They used their technical knowledge to create their first "decent quality" DAC. They enjoyed music, they enjoyed life, and they also enjoyed the sense of achievement and pride that came with designing and building audio equipment. Soon to follow, the idea of starting a brand and making audio products came to mind.「Matrix Audio」was born!

As a new starting point, they established Matrix Electronic Technology Co., LTD in Xi'an, and registered the trademark「Matrix Audio」.

Brand Concept

The brand name is derived from the mathematical concept "matrix". Matrix is built by portrait and landscape, we name the brand "matrix" because we are looking for the balance between the 2 dimensions. We examine audio products from listening and looking so we also incorporated this concept into our designs. All of our products not only have excellent audio performance, but also incorporate great designs that can integrate into the home environment. Harmony is the goal of our continuous efforts.

Evolution of the brand

The 4th gen logo came in 2018.「Matrix Audio」launched new models which were network attached with streaming capabilities. We wanted to make this a milestone to endow new connotations with this new line-up. We created a new visual identity by reconstructing the letter M and A with 26.5-degree lines. This brand-new graphic logo evolved using strong hard lines to make the differences obvious with all of the previous logos. The new branding color dark blue represents mature and tasteful. The new look of the products uses concise and distinct geometric lines as the frame, supplemented by the combination of silver and black finish, presenting a strong sense of modernity.

Brand Positioning

Slogan

「 With the rapid development of the Internet technology, the audio industry has been changed by earth-shaking innovations. The way of music listening is no longer limited to physical media such as vinyl records, cassettes, and CDs. We have been taken into a new era of listening, massive amounts of high-quality music readily available. Matrix Audio becomes a leading brand that focuses on creating high-quality streaming audio products.」

Product Direction

We adhere to the independent R&D of hardware, software, and apps by taking the accumulation of software and hardware technology as the core competitiveness of the brand, with the best sound quality as the first priority. Making audio products smarter and streaming enabled, has helped with the evolution and direction of our products and software. Our MA Remote App will be the core interactive experience for all our future Hi-Fi audio products, so high resolution streaming can easily become part of people's lives.

Core Technology

MA Player is a high-resolution audio playback operating system which is exclusively available for Matrix Audio music streamers. It not only focuses on playback quality but also has friendly human-computer interaction. It includes a powerful audio format decoding library to achieve the playback of various format files, and also indexes audio files from storage devices and NAS automatically and builds a music library.
MA Player is our dedicated in-house core software product, it is the soul of a high-quality streaming audio source product.

MA Remote App is a controller app for MA Player, which is available for iOS, iPadOS and Android phones. It's an indispensable part of MA Player. MA Player takes charge of building the music library and playback local music and streaming music, while the users browse the music library and control the playback through MA Remote App.